THE NUG COUNTER · H&N CLUB BY LOGGIE

Your mood.
To go.

Meet Nug Jellies, collectible squishies created by ten-year-old Loggie. Choose your series. The character inside stays a surprise. Every feeling belongs.

Tray preview. Purchases aren’t open yet.

Loggie is Logan, our founder. Hug is the companion to keep close; Nug brings the squish.

For the 10–14 crew. With parents and caregivers in the loop.
Illustrated H&N Club counter with Nug characters, a collection menu board and toy surprise containers. Collectible toys, not food.
0 items in your orderOne six-pack = one pack item · Sides count separately

THE NUG MENU

WHAT’S YOUR MOOD?

Build your order preview. Purchases aren’t open yet.

Explore the feelings in each series.

Choose your Nug pack

Choose one surprise Nug, or fill a six-pack. Each pick adds one sealed container. Sides and drinks are additions to your order, not part of those six containers.

Select your series. The individual character stays a surprise.

01Meet the crew.
The Originals collectible crew at the Nug serving station with shallow rectangular peel-back surprise containers, one opened display and one sealed package

The Originals

Big feelings. Everyday moods.

Feelings in this seriesCurious · Worried · Sad · Frustrated · Calm · Joyful

02Meet the crew.
Veg Out collectible crew at the Nug serving station with shallow rectangular peel-back surprise containers, one opened display and one sealed package

Veg Out

Excited, overwhelmed, hopeful? There’s a Nug for that.

Feelings in this seriesExcited · Lonely · Embarrassed · Disappointed · Overwhelmed · Proud

03Meet the crew.
Nugs With Sauce collectible crew at the Nug serving station with shallow rectangular peel-back surprise containers, one opened display and one sealed package

Nugs With Sauce

Feeling yourself? Bring the sauce.

Feelings in this seriesConfident · Bold · Fearless · Creative · Unbothered · Celebrating

04Meet the crew.
Nugs Together collectible crew at the Nug serving station with shallow rectangular peel-back surprise containers, one opened display and one sealed package

Nugs Together

For your people. And finding your people.

Feelings in this seriesLoved · Included · Understood · Connected · Supported · Appreciated

05Meet the crew.
Nugs After Hours collectible crew at the Nug serving station with shallow rectangular peel-back surprise containers, one opened display and one sealed package

Nugs After Hours

Long day? Clock out with your crew.

Feelings in this seriesTired · Restless · Dreamy · Peaceful · Safe · Comforted

06Meet the crew.
Sweet Heat collectible crew at the Nug serving station with shallow rectangular peel-back surprise containers, one opened display and one sealed package

Sweet Heat

Two feelings at once. Yep, that happens.

Feelings in this seriesExcited + Nervous · Happy + Sad · Angry + Caring · Brave + Scared · Proud + Embarrassed · Hopeful + Unsure

Series shown. Your character stays a surprise. Nugs Together contains a mystery duo in one sealed container.

THE MENU · SELECTED COLLECTIBLES

SIDES & SIPS

Add fries, an apple or a drink to your takeaway order. Collectible squishy toys. Not food.

The Fry Crew squishy with three expressive fries in a lilac carton with a purple and gold checker pattern and teal heart, with plain fries behind them.

chosen product • not blind box

The Fry Crew

Three faces. Different feelings. One squishy fries carton.

Proposed size: 2–3 inches.

Little Apple squishy: a whole glossy red apple with a green leaf, purple sun heart and branded plum base.

chosen product • not blind box

Little Apple

A smiling apple with a purple sun heart.

Proposed size: 2–3 inches.

Comfort Cup squishy: a glossy cream and lilac striped cup with a translucent plum lid, short straw and purple waves heart.

chosen product • not blind box

Comfort Cup

A striped squishy cup with a waves heart.

Proposed size: 2–3 inches.

Smoothie Sidekick squishy: a soft peach cup with a lilac sleeve, short curved straw and teal leaf heart.

chosen product • not blind box

Smoothie Sidekick

A peach squishy cup with a teal leaf heart.

Proposed size: 2–3 inches.

Cloud Shake squishy: a glossy gold and lilac striped cup with a cream swirl and coral cloud heart.

chosen product • not blind box

Cloud Shake

A striped squishy cup with a cream swirl and cloud heart.

Proposed size: 2–3 inches.

AROUND THE COUNTER

Find your everyday crew.

Nugs, sides, comfort and clothing.
Room for every feeling.

FIND YOUR CREW

One club.
All feelings.

Both labels belong to Loggie’s Hug & Nug Club. H&N Club is the 10–14 collection; Hug & Nug is the junior range for younger children.

AGES 10–14Loggie’s Hug & Nug Club

Graphic tees, feeling reveals
and everyday pieces that get you.

THE JUNIOR LABELLoggie’s Hug & Nug Club junior label

Hug & Nug for younger children.
Comfort, play and everyday feelings.

Brand age ranges help you find your crew. Check each product’s age-suitability information when it launches.

NO RIGHT OR WRONG ANSWER

How are you feeling?

Pick what fits right now, if you want to.

Choose a feeling that fits right now, or skip this check-in.

This check-in doesn’t choose or change your mystery-box contents.

Your choice stays in this page. It isn’t submitted or used for analytics, and clears on refresh.

Logan with her Hug and Nug product display
MEET LOGAN

Ten years old.
Founder. Feeling it too.

Logan is the ten-year-old founder of Hug & Nug. Her friends come to her with their everyday feelings, and she recognises them because she goes through them as well.

“I go through it as well, and I want something to hold or squish.”— Logan, founder of Hug & Nug

On the couch with her favourite show and comfort food, Logan wanted something to hold. She wanted affection—even when she needed space.

Hug brings something to keep close. Nug brings comfort and a bit of humour. You can want company and your own space at the same time.

For mums, dads, caregivers.
Here’s the plan.

Can we choose a specific Nug?

Nug Jellies are blind boxes. You choose the series; the individual Nug or character duo inside is unknown until the sealed box is opened. The display introduces the crew, not your box contents. A specific character, rare Nug or complete set is not guaranteed. How repeats work will be explained before you can buy.

When does the collection launch?

The launch date and pricing are not confirmed yet.

Who is the collection for?

H&N Club is for ages 10–14. The younger Hug & Nug range is a separate junior label. Everyone is welcome in either range. These are brand age ranges; product-specific age suitability will be shown when the collection launches.

Are these therapy or medical products?

No. Hug & Nug makes room for everyday feelings, company and space. These are toys and everyday pieces, not medical or therapy products or a replacement for care and support.

FOR PARENTS & CAREGIVERS

First looks.
Launch news.
You’re invited.

Join the launch interest list for H&N Club, the junior range or both.
Choose what you’d like to hear about.